Leadership & Founding Team
Built by engineers and multi-store operators.
Our team brings deep domain experience across marketplace distributed systems, supply chain logistics, and applied LLM orchestration.
Founder & CEO
Nguyen Trung Duong
Founder & CEO of CenSeller. Systems architect and commerce engineer with deep expertise scaling multi-channel catalog synchronization, real-time inventory buffers, and autonomous AI pipelines across Southeast Asian marketplaces.
Co-Founder & Chief AI Architect
Dr. Elena Vance
Applied AI Systems researcher specializing in multi-agent reasoning, deterministic tool execution, and prompt caching architectures. Ex-distributed systems engineer.
Head of Commerce Operations
David Tran
Managed $18M+ GMV multi-channel storefront operations across Shopee, TikTok Shop, and Amazon. Specialist in cross-border inventory buffers and margin modeling.
Operating Principles
Engineering for trust and operational rigor.
Marketplace teams need systems they can trust when running flash sales and inventory updates across multiple regions simultaneously.
Principle 01
Control belongs with the operator.
Agents can reason over massive catalog surfaces, but human operators define margin floors, safety buffers, and final dispatch permissions.
Principle 02
Every decision is explainable.
Commerce systems must show exactly why an action occurred, what data input changed, and how downstream channels were impacted.
Principle 03
Reliability is non-negotiable.
Idempotency keys, HMAC signatures, rate limit buffers, and exponential retries matter just as much as the cognitive models powering them.
Principle 04
Earn autonomy incrementally.
We begin with bounded listing and inventory workflows that demonstrate measurable ROI before expanding automated scope.
Building a high-volume commerce operation?
Join our private beta cohort and automate multi-channel friction.